Sponsorship activities

The structured sponsorship policy separates the sponsorship programs under which individual projects were and will be implemented in 2022.

photo. Cezary Aszkiełowicz Fil. Szczecińska

PGE is a patron of Polish culture and this is an important element not only of its marketing activity but of the value system promoted in PGE Group. In 2022, PGE Group supported 16 philharmonics across Poland and is one of the most recognisable patrons of culture in the country.

In 2022, PGE began cooperation with the Lower Silesian Philharmonic as its Main Patron. It also continued its cooperation with all philharmonics sponsored to date.

PGE supports and has supported the National Philharmonic in Warsaw, carrying the honorary title of Patron of the Year since 2012 and, since 2016, has collaborated with the National Philharmonic on its original educational concert series Mornings and Afternoons for Little Music Lovers.

Fig. PGE Group’s patronage of philharmonics across the country 

PGE supported new cultural institutions, such as the National Museum in Lublin, where patronage was extended to the entire museum, and the National Museum in Kraków. In Kraków, PGE became a patron of the Gallery of the 20th and 21st centuries. Thanks to PGE’s support, an exhibition of works by Tamara Łempicka was also organised.

In 2022, PGE continued its cooperation with the National Museum in Warsaw as Patron of the 19th Century Art Gallery. In addition, it supported the Museum’s 160th anniversary celebrations as a Jubilee Partner.

The support of the jubilee resulted in a number of outstanding exhibitions of works by Chagall or Witkacy and the organisation of the exhibition: „Solstice. Painting of the North 1880-1910”.

As a patron of the New Crown Treasury at Wawel Castle, PGE supported one of the most important permanent exhibitions of 2022 presenting the most valuable Polish historical memorabilia. PGE is also a patron of the Wawel Royal Castle’s education and social projects.

PGE Polska Grupa Energetyczna supports initiatives related to the cultivation of historical memory. For many years, PGE has cooperated with the Warsaw Rising Museum, developing the cooperation with new elements every year, such as educational activities and supporting the project to expand the audio guides with new language versions. In 2022, thanks to PGE’s support, valuable archival materials were purchased to enrich the collection of the MPW.

As it does every year, PGE joined in the commemoration of the anniversary of the Warsaw Uprising by organising a ceremony entitled „Power Sector in the Uprising” in tribute to the power engineers of the Warsaw Power Station in Powiśle.

In 2022, PGE established cooperation with the Museum of Polish Children – victims of totalitarianism, becoming its patron. The museum aims to commemorate the youngest victims of 20th century totalitarian regimes: children murdered, imprisoned or displaced as a result of the criminal policies of the German Third Reich and the Soviet Union.

As part of the collaboration, a historical debate was held at the museum entitled „The German concentration camp for Polish children at Przemysłowa Street in Łódź”. The aim of the debate was to disseminate knowledge about the tragic fate of the children imprisoned in the camp at Przemysłowa Street and its branch in Dzierżązna near Zgierz.

With the help of PGE, the museum organised an exhibition entitled „An unusual Polish family. The fate of Gertruda Nowak – a child from the camp at Przemysłowa”. The exhibition, based on unique archival material, was presented at the Polish Parliament.

Since 2015, PGE Polska Grupa Energetyczna has been the title partner of the Kazimierz Górski PGE Narodowy stadium, which hosts the biggest sporting, cultural and business events. In 2022, the sponsorship venue celebrated its 10th anniversary.

In 2022, the cooperation with clubs playing in the top competition classes of the most popular sports was extended:

• Stal Mielec (PKO BP Ekstraklasa, men’s soccer),
• Spójnia Stargard (Energa Basket Liga, basketball) and
• Skra Bełchatów (Plus Liga, men’s volleyball).

Within the scope of signed agreements for titular sponsoring, these teams participate in matches under names containing the PGE brand – PGE FKS Stal Mielec and PGE Spójnia Stargard, similarly to one of the best volleyball teams in Poland – PGE Skra Bełchatów, with which PGE has cooperated since 2009. Within the framework of the MOCna Liga PGE sponsorship program, cooperation has also been established with the Developres Rzeszów volleyball club, the current Polish Vice-Champion team in women’s volleyball, in 2022.

The PGE brand was also promoted in 2022 on the basketball courts of the Suzuki 1 Men’s League.

The PGE Turów Zgorzelec team, supported by PGE since the 2021/2022 season, plays in this class of competition. PGE also established cooperation with Stalowa Wola, becoming the strategic sponsor of the club participating in the third division football competition, and the Main Sponsor of the club Hutnik Kraków participating in the second division men’s volleyball competition. In 2022, PGE supported the Chełm Sports Club, whose competing teams include Chełmianka Chełm (football division III) and Arka Chełm (volleyball division II).

All clubs participating in the competition have joined the program. The EKO PGE Ekstraliga logo can be found in match programs and on the buses of every PGE Ekstraliga rider. The EKO PGE Ekstraliga activities also include the PZM program implemented by individual clubs: „I care about the environment”, one of the pillars of which is the environmental education of children and young people, including members of speedway and mini speedway schools.

photo. R.Furmanski

In 2022, PGE developed sponsorship projects with the Polish Sailing Association, the Polish Canoe Association and the Polish Swimming Association that support initiatives related to renewable energy (wind and water) and pro-environmental attitudes.

The second area of cooperation between PGE and the Polish Sailing Association was the support of the PolSailing National Sailing Education Program. This is Poland’s largest comprehensive program to support and popularise sailing, carried out by the Polish Sailing Association in cooperation with district sailing associations and sports clubs, and with funding from the Ministry of Sport and Tourism.

The core of the sailing education program is not only teaching the basics of sailing, but also imparting knowledge and skills on the principles of water safety, healthy lifestyles and responsible attitudes towards the environment. The third area of cooperation was the development of eSailing.

As part of PGE’s cooperation with the Polish Esport League and the Polish Sailing Association, the Association organised a series of virtual PGE eSailing 2022 regattas. The fourth area of cooperation in 2022 was support for Gdynia Sailing Days. This is an annual sailing festival, one of the largest and most important regatta events in the Baltic Sea.

The event has a 23-year tradition and each year between 600 and 1,000 sailors and sailors from all over the world participate. The GSD is the full spectrum of regatta sailing, a festival open to the public and fans, which perfectly popularises sailing in Poland.

In November 2022, PGE established cooperation with the Polish Swimming Federation. The cooperation includes, among others, the sponsorship of the national team competing in the world championships, European championships and other international events, as well as support for the most important events in Poland organised by the Polish Swimming Federation.

PGE Polska Grupa Energetyczna has also become the main sponsor of the Polish Kayak Federation. In particular, the cooperation covers events of such rank as the World Championships, European Championships and World Cups with the participation of the National Team – the Polish National Team.

The agreement also provides for support of all canoeing sports and activities affiliated with the Polish Kayak Association. A very important area of cooperation between PGE and Polish Kayak Association is the popularisation of tourist and amateur kayaking in Poland. In 2022, the white and red kayakers won 136 medals on the international stage, with as many as 56 of them won at championship-level events.

PGE’s aim is to support the sporting development of children and youth. This is realised by sponsoring children’s sports clubs, mainly in regions where PGE does business.

Fig. Children’s and youth teams supported by PGE in 2022.

The support of young athletes continues to be an important element of the sponsorship agreements concluded with PGE Spójnia Stargard (basketball), PGE Stal Mielec (football) and PGE Skra Bełchatów (volleyball).

In 2022, PGE started cooperation with the Poznań Judo Academy Sports Club, which trains around 1,000 athletes from the age of 3 and is a participant in national and international competitions of the European Cup and Grand Prix ranks. In winter 2022, PGE supported the activities of two academies training children and young people in synchronised skating: The Iceskater Physical Culture Association and the Tri-City Ice Paradise Skating Club.

The main aim of the support is to develop and promote this discipline at both amateur and competitive levels. Another academy that PGE has supported is the PGE Hugonacademy – a young squash academy that aspires to be one of the largest centres for this discipline in the country.

In just two years since the academy was founded, the young students have won 6 medals in the Polish Championships, 5 medals in international competitions, including a bronze medal in the European Championships. In 2022 PGE also became a sponsor of youth football teams of the following clubs: MKS Mazur Ełk, MKS Granica Bogatynia, Akademia Piłkarska Broni Radom and MKS Polonia Przemyśl.

In total, more than 4,000 adepts trained in PGE-supported children’s and youth groups in 2022.

PGE Polska Grupa Energetyczna has been supporting skating, both professional and amateur, for many years, being the largest partner of the sport in Poland.

In 2022, 14 sporting events were held as part of PGE’s cooperation with the Polish Figure Skating Federation, and the PGE logo accompanied the national skating team at 10 national and 29 international competitions co-organised by the PZŁF.

Since 2022, as part of the PGE Junior program, PGE has been developing cooperation with synchronised skating clubs such as Ice Skater, Ice Paradise and MKS Le Soleil. It is an extremely spectacular skating discipline and our aim is to popularise it among winter activity lovers. In December 2022, the clubs will perform at the Polish Synchronised Skating Championships in Toruń.

In 2022, PGE continued its cooperation with the Polish Speed Skating Association as the association’s main partner and partner of the National Team. In addition, thanks to PGE’s support, in 2022 the Polish Speed Skating Association organised more than a dozen national as well as international events, including the highly popular World Junior Short Track Championships and the World Cup competition and the World Cup Speed Skating Final organised in Tomaszów Lubelski.

In the 2021/2022 season, the PGE National Winter Tour project was implemented. This most recognisable winter tour of Polish ice rinks hosted 400,000 people in 10 cities. The project is an opportunity to get to know ice skating not only for the youngest, but also for adults who have had no contact with the sport so far. Winter attractions include „Mornings for Children with PGE”, during which skating classes for the youngest are held. All classes are conducted under the guidance of professional trainers.